Buy-ology Martin Lindstrom

Buy-ology Martin Lindstrom

Buy.ology - Lindstrom, Martin

Buy.ology - Lindstrom, Martin

Buyology (Martin Lindstrom)(Brožovaná)

The results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear a marketing slogan, taste rival brands or watch a show sponsored by a major company.

Buyology - Martin Lindstrom

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious...

Buyology (Martin Lindstrom)(Brožovaná)

How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they...

Buyology - Martin Lindstrom

Buyology - Martin Lindstrom Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it''s being used all the time. Product placement in films rarely works....

Buyology - Lindstrom, Martin

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.

Buyology Verdades Y Mentiras De Por Qué (MARTIN LINDSTROM)(Brožovaná)

¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo? Lindstrom presenta los sorprendentes e innovadores hallazgos de tres años de investigación sobre el comportamiento de2000 voluntarios de todo el mundo mientras se les mostraban...