Buyology Martin Lindstrom
Random House Publishing 2010 Broadway Books 254 anglické Martin Lindstrom 0385523890 234 gramů Brožovaná
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we`re barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine`s most influential people of 2009, pr...
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we`re barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine`s most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all ar Buyology - Martin Lindstrom od authora Martin Lindstrom a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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