Buy-ology Martin Lindstrom

Libri GmbH Martin Lindstrom 272 Cornerstone Buyology Brožovaná anglické 196 gramů 1847940137

The results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear a marketing slogan, taste rival brands or watch a show sponsored by a major company.