Viral Change - Herrero Leandro
Meetingminds Publishing 2008 420 anglické Herrero Leandro
Most conventional "change management" programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as: When we change the process/system, people will change their behaviour. Changes need to come from the top and filter down. Big changes need big actions. Cultural change is a painful, long-term process with no short-term results Viral Change(TM) provides a com...
Most conventional "change management" programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as: When we change the process/system, people will change their behaviour. Changes need to come from the top and filter down. Big changes need big actions. Cultural change is a painful, long-term process with no short-term results Viral Change(TM) provides a completely different framework for change. It is based on recent "discoveries" across disciplines such as network and behavioural sciences. It shows how a combination of the right language and frame, a s
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