The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less - (Joyner Mark)

John Wiley & Sons Inc 2005 John Wiley & Sons Inc 240 anglické Joyner, Mark 0471738948 324 gramů Hardback

Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over.