The Innovation Odyssey Taylor & Francis Ltd
Midler anglické 2023 Taylor & Francis Ltd 226
This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in project and technical innovation, the project was a breakthrough in cultural innovation as it brought together a French company, a Japanese partner, an Indian project, and a Chinese developer to deliver a car for the European market. This detailed case study illustrat...
This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in project and technical innovation, the project was a breakthrough in cultural innovation as it brought together a French company, a Japanese partner, an Indian project, and a Chinese developer to deliver a car for the European market. This detailed case study illustrates breakthroughs in strategy, project management, innovation, and industrial policy.
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