Strategic Marketing - Cases, Concepts and Challenges (Atkinson John)

Pearson Education Limited 1996 Pearson Education Limited 296 Atkinson, John a Wilson, Ian Paperback / softback

"This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and