Sports Marketing - Fetchko, Michael J. a Roy, Donald P. a Dalakas, Vassilis

Fetchko, Michael J. a Roy, Donald P. a Dalakas, Vassilis 2024 Taylor & Francis Ltd 560

Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.