Small Data: The Tiny Clues That Uncover Huge... Martin Lindstrom

John Murray Press 2017 John Murray Press 288 anglické Martin Lindstrom měkká vazba

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans.