Ethics in Public Relations: Responsible Advocacy - Fitzpatrick Kathy R.
Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations...
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Public relations
Nalezeno 334 nabídek. (Zobrazuji 31 – )
Public Relations For Dummies - Eric Yaverbaum
Public Relations For Dummies - Eric Yaverbaum Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the...
Planning and Managing Public Relations Campaigns: A Strategic Approach - Gregory Anne
" Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for...
Sport Public Relations - (Stoldt G. Clayton)
Sport Public Relations, Third Edition With Web Resource, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and...
Ethical Voices: Practicing Public Relations With Integrity - McClennan Mark W.
From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the...
Kreatywność. Komunikacja wizerunkowa e-public relations
Książka pozwala na zdobycie teoretycznej wiedzy w zakresie wykorzystania nowoczesnych narzędzi do szeroko pojętych działań E-działań, w tym E-Public Relation, E-reklamy,...
Public relations jako ovlivňování mínění
Nové, rozšířené vydání ojedinělé publikace je určeno zájemcům o oblast komunikace, manipulace, ovlivňování mínění a vytváření souhlasu - public relations. Kniha je určena...
Public Relations, Základní teorie, praxe, kritické přístupy
Kniha poskytuje komplexní pohled na problematiku oboru public relations – nedefinuje a nevnímá PR pouze jako součást podnikového marketingu, ale i jako komplexní obor a...
Marketingová komunikace a public relations
Slovník kolektivu autorů z Fakulty sociálních věd Univerzity Karlovy tvoří pendant k úspěšné Praktické encyklopedii žurnalistiky, jež se dočkala několika vydání. Obsahuje přes...
Public Relations Edward L Bernays
Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With...
Planning and Managing Public Relations Campaigns - Anne Gregory, Mandy Pearse
A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.
Public relations a politika
Ojedinělá publikace uznávaného českého autora seznamuje se základními otázkami i technikami mocenské a politické praxe při řízení celospolečenských záležitostí v prostředí...
For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations - Torossian Ronn
"It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive--and at a cost that is far lower than comparable marketing and...
Modern Guide to Public Relations
Never write a press release again. Amy Rosenberg's no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a...
Public relations - moderně a účinně - Svoboda Václav
Úspěšná publikace je aktualizována a doplněna o nové poznatky z oblasti corporate designu a corporate governance, je rozšířena o nový fenomén on-line PR - blogování, více se...
The Public Relations Handbook - (Theaker Alison)
" The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts...
Fashion Advertising and Public Relations - Martina Topic-Rutherford
Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be...
Public Relations Crisis Communication Lisa Anderson-Meli,Swapna Koshy
This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in...
Public Relations: The Basics - Deborah A. Silverman
Public Relations: The Basics - Deborah A. Silverman This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries:...
Strategic Planning for Public Relations
Strategic Planning for Public Relations - Deborah A. Silverman, Ronald D. Smith The seventh edition of Strategic Planning for Public Relations maintains its status as a leading...
základy Public relations -- Založeno na dílech L. Rona Hubbarda
Máte dobrý produkt nebo myšlenku, kterou byste chtěli prosadit a dostat ji mezi ostatní lidi, ale nevíte jak na to? Public relations (vztahy s veřejností) poskytují metody k...
Public relations - Denisa Kasl Kollmannová
Na českém trhu dosud chyběla podobně komplexní a moderně pojatá publikace z oboru public relations, zaměřená na domácí podmínky a obsahující případové studie. Jejím cílem je...
Public relations, fundraising a lobbing pro neziskové organizace - Marek Šedivý, Olga Medlíková
Knížka se věnuje klíčové otázce neziskových organizací: Co je třeba udělat, aby se nezisková organizace stala atraktivní pro veřejnost a byla schopna zajistit dostatek zdrojů...
Public relations a politika - Jozef Ftorek
Ojedinělá publikace uznávaného českého autora seznamuje se základními otázkami i technikami mocenské a politické praxe při řízení celospolečenských záležitostí v prostředí...
Managing Public Relations - Smudde, Peter M. (Illinois State University, USA)
This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency,...
Public Relations and Media: PR Strategies for the Digital Age Knowles MathewPaperback
The field of public relations is as old as media itself, and yet thanks to technology, it has changed and continues to evolve with the times. From the ease with which people...
Reputation Management: The Future of Corporate Communications and Public Relations - Langham Tony
"A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher...
Public relations a politika - Ftorek Jozef
Ojedinělá publikace uznávaného českého autora seznamuje se základními otázkami i technikami mocenské a politické praxe při řízení celospolečenských záležitostí v prostředí...
Beyond Piety and Politics: Religion, Social Relations, and Public Preferences in the Middle East and North Africa - (Ciftci Sabri)
" How do ordinary men and women in Muslim-majority societies create religion-informed views of political topics such as democracy and economics? Beyond Piety and Politics...
All You Need To Know About Public Relations - Adrian Wheeler
Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and provides a comprehensive introduction for career starters in this exciting profession....
