Crossing the Chasm Geoffrey A. Moore

Crossing the Chasm - Geoffrey A. Moore

Crossing the Chasm - Geoffrey A. Moore In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and...

Crossing the Chasm (Geoffrey A Moore)(Brožovaná)

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights,...

Crossing the Chasm - Geoffrey A. Moore

In Crossing the Chasm, Geoffrey Moore, the world`s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights,...

CROSSING THE CHASM - Moore, Geoffrey A.

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights,...

Crossing the Chasm - Geoffrey A. Moore

The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle which begins with innovators...

Crossing the Chasm, 3rd Edition - Moore, Geoffrey A.

Crossing the Chasm, 3rd Edition (Geoffrey A. Moore)(Brožovaná)

The bible for bringing cutting-edge products to larger markets-now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and...

Crossing the Chasm - Moore, Geoffrey A. (President of The Chasm Group in Palo Alto, California)

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights,...