Marketing Research Methods: Quantitative and Qualitative Approaches Esteban-Bravo MercedesPaperback
Cambridge University Press 2021 Cambridge University Press 882 Esteban-Bravo, Mercedes (Universidad Carlos III de Madrid) a Vidal-San měkká vazba
Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
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