Machiavelli, Marketing and Management - Harris, Phil (University of Chester, UK.) a Lock, Andrew a Rees, Patricia

Harris, Phil (University of Chester, UK.) a Lock, Andrew a Rees, Patri 2025 Taylor & Francis Ltd 254

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought and highlights their particular relevance to the manager and policymaker today.