Google Analytics Breakthrough: From Zero to Business Impact - Alhlou Feras

A complete, start-to-finish guide to Google Analytics instrumentation and reporting
Google Analytics Breakthrough is a much-needed comprehensive resource for the worlds most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, youll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success.
Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of