Crossing the Chasm G. Moore

John Wiley and Sons Ltd 1998 John Wiley and Sons Ltd 222 anglické Moore, Geoffrey A. (President of The Chasm Group in Palo Alto, Califor 1841120634 399 gramů Paperback / softback

Crossing the Chasm - Geoffrey A. Moore In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive c...