A Professional and Practitioners Guide to Public Relations Research, Measurement, and Evaluation, Third Edition Michaelson DavidPaperback

Business Expert Press 2017 Business Expert Press 289 Michaelson, David a Stacks, Donald W. Paperback / softback

Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.